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~institution:"Hanseatisches Institut für Unternehmertum und Regionalentwicklung <Rostock>"
~institution:"Universität Bremen"
~type_genre:"Sammlung"
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Communication media
1
Content Management
1
Content management
1
Entrepreneurs
1
Führungskräfteentwicklung
1
Higher education institution
1
Hochschule
1
Internet marketing
1
Kommunikationsmedien
1
Leadership development
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Media industries
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Mediensektor
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Online-Marketing
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Patent
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Patent management
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Regional development
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Regionalentwicklung
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Social Web
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Social web
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Unternehmer
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anchor points
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content marketing
1
digital content
1
earned media
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field experiment
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firm-generated content
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owned media
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paid media
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perceived value
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second-order measurement model
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semantic analyses
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Sammlung
Hochschulschrift
31
Thesis
12
Graue Literatur
8
Non-commercial literature
8
Collection of articles of several authors
3
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3
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German
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Braun, Gerald
1
Eilers, Kathi
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Sander, Verena
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Hanseatisches Institut für Unternehmertum und Regionalentwicklung <Rostock>
Universität Bremen
Friedrich-Schiller-Universität Jena
16
Gottfried Wilhelm Leibniz Universität Hannover
15
Goethe-Universität Frankfurt am Main
8
Technische Universität Dresden
8
Leuphana Universität Lüneburg
6
RWTH Aachen
6
Universität Mannheim
6
Springer Fachmedien Wiesbaden
5
Christian-Albrechts-Universität zu Kiel
4
Eric Cuvillier <Firma>
4
Umeå Universitet / Institutionen för Nationalekonomi
4
Universität Ulm
4
Verlag Dr. Kovač
4
Ekonomiska forskningsinstitutet <Stockholm>
3
Martin-Luther-Universität Halle-Wittenberg
3
Books on Demand GmbH <Norderstedt>
2
Helsingin Kauppakorkeakoulu
2
Kassel University Press GmbH
2
Ludwig-Maximilians-Universität München
2
Universität Kassel
2
Verlag Dr. Hut <München>
2
WHU - Otto Beisheim School of Management
2
Autoridade de Supervisão de Seguros e Fundos de Pensões
1
Bankers Training College
1
Center for Financial Studies
1
Centre for Research into Communist Economies
1
Dr. Hans-Joachim Köster <Firma>
1
Economic Research Institute, Stockholm School of Economics
1
FinanzBuch Verlag
1
Fondation Nationale pour l'Enseignement de la Gestion des Entreprises
1
Handelshochschule Leipzig
1
Handelshögskolan <Göteborg>
1
Handelshögskolan i Stockholm
1
Handelshøyskolen BI
1
Harvard Graduate School of Business Administration
1
Humboldt-Universität zu Berlin
1
Ifo Institut
1
Institut Sociologii <Minsk>
1
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Rostocker Beiträge zur Regional- und Strukturforschung
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ECONIS (ZBW)
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"Essays on the role of content in digital marketing communications"
Sander, Verena
-
2019
Persistent link: https://www.econbiz.de/10012110455
Saved in:
2
Scanning und Monitoring von Technologiebewegungen : explorative Untersuchungen mittels semantischer Patentanalysen
Eilers, Kathi
-
2019
Patent, Patent
management
, semantic analyses, anchor points. …
Persistent link: https://www.econbiz.de/10012182801
Saved in:
3
Entrepreneurship and regional development
Braun, Gerald
-
2011
Persistent link: https://www.econbiz.de/10009553985
Saved in:
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