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~institution:"Harvard Graduate School of Business Administration"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Konsumentenverhalten
Marketingmanagement
Marketing
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NetLibrary, Inc
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Fachhochschule Reutlingen / European School of Business
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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3
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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2
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
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ECONIS (ZBW)
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Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
2
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
3
What is marketing?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
Saved in:
4
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
5
When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
Saved in:
6
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
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