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~institution:"Helmut-Schmidt-Universität"
~institution:"Information Resources Management Association"
~subject:"Beziehungsmarketing"
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Digital marketing and consumer engagement ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011758597
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Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer
Meister, Sandra
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2012
Persistent link: https://www.econbiz.de/10009542441
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