//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Information Resources Management Association"
~institution:"Institut für Markt- und Distributionsforschung <Köln>"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand management
14
Markenführung
14
Consumer behaviour
7
Konsumentenverhalten
7
Welt
7
World
7
Online-Marketing
6
Internet marketing
5
Markenartikel
5
Brand
4
Computerspiel
3
Ethics
3
Ethik
3
Gesundheit
3
Health
3
Marketing management
3
Marketingmanagement
3
Sport
3
Sportbranche
3
Sports
3
Sports industry
3
Strategic management
3
Strategisches Management
3
Video game
3
Deutschland
2
Fuzzy sets
2
Fuzzy-Set-Theorie
2
Germany
2
Relationship marketing
2
Theorie
2
Theory
2
Advertising
1
B-to-B-Marketing
1
Brand equity
1
Brand loyalty
1
Business-to-business marketing
1
Corporate culture
1
Cultural identity
1
Customer satisfaction
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Collection of articles of several authors
1
Graue Literatur
1
Non-commercial literature
1
Sammelwerk
1
Language
All
German
1
English
1
Author
All
Hahne, Henric
1
Wittke, Cornelia
1
Institution
All
Information Resources Management Association
Institut für Markt- und Distributionsforschung <Köln>
Springer Fachmedien Wiesbaden
11
Gesellschaft zur Erforschung des Markenwesens
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Technische Universität Chemnitz
1
Tectum Verlag
1
Universität Mannheim
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
more ...
less ...
Published in...
All
Critical explorations
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Digital marketing and consumer engagement ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011758597
Saved in:
2
Der Kundenclub als Instrument zur Schaffung von Markentreue
Wittke, Cornelia
;
Hahne, Henric
-
1996
Persistent link: https://www.econbiz.de/10000971769
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->