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~institution:"International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>"
~language:"eng"
~source:"econis"
~subject:"Brand management"
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Brand management
Branchenentwicklung
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Consumer behaviour
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Einzelhandel
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Ailawadi, Kusum L.
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Gázquez-Abad, Juan Carlos
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Martínez-López, Francisco J.
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Yagüe Guillén, María Jésus
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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Springer Fachmedien Wiesbaden
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ECONIS (ZBW)
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Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J.
(
ed.
); …
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International Conference on Research on National Brand …
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2017
Persistent link: https://www.econbiz.de/10011664011
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