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~institution:"Leuphana Universität Lüneburg"
~institution:"Springer Fachmedien Wiesbaden"
~type_genre:"Hochschulschrift"
~type_genre:"Reprint"
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Fördergesellschaft Marketing an der Universität Augsburg
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Georg-August-Universität Göttingen / Sozialwissenschaftliche Fakultät
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Event marketing in the context of higher education marketing and digital environments
Neus, Florian
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2020
Persistent link: https://www.econbiz.de/10012161694
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Erlebnisqualität als Erfolgsfaktor für das Customer Experience Management : am Beispiel der vom Anbieter beeinflussbaren Kontaktpunkte einer Badepauschalreise
Schnorbus, Linda
-
2016
SWD-Schlagwörter: Kunde, Erlebnis, Tourismus, Reise, Qualitätsmanagement . - Freie Schlagwörter (Englisch): Customer Experience management, Customer Journey, Experience, Quality Management, Brand Management
Persistent link: https://www.econbiz.de/10011567587
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