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~institution:"Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde"
~institution:"Universität Mannheim"
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
10
Relationship marketing
10
Consumer behaviour
2
Konsumentenverhalten
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Marketing management
2
Marketingmanagement
2
Theorie
2
Theory
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Artificial intelligence
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Bayes-Statistik
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Emerging economies
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Game theory
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Grounded theory
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Internet marketing
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Van den Poel, Dirk
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Homburg, Christian
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Baesens, Bart
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Bamberger, Boas
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Buckinx, Wouter
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De Man, Stefanie
1
De Wulf, Kristof
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Dierckx, Rudi
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Gawrisch, Katharina
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Gecer, Gökhan
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Gemmel, Paul
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Janda-Eble, Sergej
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Jonker, Jedid-Jah Jan
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Jozic, Danijel
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Kraus, Florian
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Kuester, Sabine
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Piersma, Nanda
1
Rijk, Peter van
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Stahl, Florian
1
Steenhaut, Sarah
1
Van Kenhove, Patrick
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Verstraeten, Geert
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
Universität Mannheim
Springer Fachmedien Wiesbaden
61
IGI Global
17
Université Paris-Dauphine (Paris IX)
16
National Bureau of Economic Research
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
AMACOM
5
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
5
Information Resources Management Association
5
Springer-Verlag GmbH
5
Verlag Franz Vahlen
5
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
HAL
4
Technische Universität Dresden
4
Wiley-VCH
4
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Eric Cuvillier <Firma>
3
Faculdade de Economia, Universidade Nova de Lisboa
3
Faculdade de Economia, Universidade do Porto
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
Svenska Handelshögskolan <Helsinki>
3
Thüringen / Landesregierung
3
USA / General Accounting Office
3
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
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ECONIS (ZBW)
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1
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
2
Lohnungleichheit und Kundenzufriedenheit : eine empirische Untersuchung der Auswirkungen von Lohnungleichheit auf Kundenbeziehungen und Geschäftserfolg
Bamberger, Boas
-
2021
Persistent link: https://www.econbiz.de/10012874753
Saved in:
3
Essays on customer management and brand management
Gawrisch, Katharina
-
2020
Persistent link: https://www.econbiz.de/10012392552
Saved in:
4
Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context
Janda-Eble, Sergej
-
2017
Persistent link: https://www.econbiz.de/10011668865
Saved in:
5
Customer experience management : eine empirische Analyse der Gestaltungsmöglichkeiten und Erfolgsauswirkungen
Jozic, Danijel
-
2016
Persistent link: https://www.econbiz.de/10011593733
Saved in:
6
The relationship between consumers' unethical behavior and customer loyalty in a retail environment
Van Kenhove, Patrick
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749535
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7
Customer base analysis : partial defection of behaviorally-loyal clients in a non-contractual FMCG retail setting
Buckinx, Wouter
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001810342
Saved in:
8
Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990
Saved in:
9
Patients' and personnel's perceptions of service quality and patient satisfaction in nuclear medicine
De Man, Stefanie
;
Gemmel, Paul
;
Vlerick, Peter
;
Rijk, …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001735478
Saved in:
10
Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers
Baesens, Bart
(
contributor
);
Verstraeten, Geert
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001741980
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