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~institution:"Springer Fachmedien Wiesbaden"
~institution:"Universität Mannheim"
~language:"eng"
~subject:"Brand loyalty"
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Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
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2020
Persistent link: https://www.econbiz.de/10012392551
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Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants
Fraß, Alexander
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2016
Persistent link: https://www.econbiz.de/10011477787
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