//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Springer Fachmedien Wiesbaden"
~person:"Burmann, Christoph"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Brand management
15
Markenführung
15
Markenpolitik
15
Deutschland
7
Germany
6
Markenimage
5
Theorie
4
Theory
4
Verbraucherverhalten
4
Brand image
2
Handelsmarke
2
Internal branding
2
Interne Markenführung
2
Konsumentenverhalten
2
Online-Marketing
2
Social Web
2
Social web
2
Akzeptanz
1
Automotive industry
1
Automotive services industry
1
B-to-B-Marketing
1
Beziehungsmarketing
1
Big Data
1
Brand architecture
1
Brand loyalty
1
Brand name
1
Bremen
1
Business-to-Business-Marketing
1
Business-to-business marketing
1
City marketing
1
Complexity management
1
Controlling
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer data
1
Customer satisfaction
1
Data protection
1
Datenschutz
1
Due Diligence
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Hochschulschrift
2
Thesis
2
Language
All
German
2
Author
All
Burmann, Christoph
Gutjahr, Gert
2
Rommerskirchen, Jan
2
Swoboda, Bernhard
2
Albors Garrigós, José
1
Baumgarth, Carsten
1
Baur, Nina
1
Bernigau, Sven
1
Deges, Frank
1
Errichiello, Oliver Carlo
1
Foscht, Thomas
1
Fraß, Alexander
1
Gulden, Julian
1
Hack, Andreas
1
Hanisch, Stephan
1
Huber, Frank
1
Jacob, Michael
1
Layer, Patrick
1
Merkle, Moritz
1
Morbe, Lukas
1
Mödinger, Wilfried
1
Parment, Anders
1
Pfau, Wolfgang
1
Rainsberger, Livia
1
Rosina, Margarete
1
Roslon, Michael
1
Roth, Stefan
1
Schenk-Mathes, Heike Yasmin
1
Schmidt, Holger J.
1
Schmidt, Imke
1
Schoeneberg, Klaus-Peter
1
Schramm-Klein, Hanna
1
Schuster, Stephen K.
1
Stoll, Lisa
1
Straus, Lennart
1
Tyrell, Marcel
1
Wabia, Carolin
1
Warwitz, Claudius
1
Weis, Michaela
1
Wenzel, Melanie
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
Published in...
All
Innovatives Markenmanagement
2
Research
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
-
2016
Persistent link: https://www.econbiz.de/10011459873
Saved in:
2
Corporate Social Responsibility aus Nachfragersicht : eine Analyse der Wirkungen des CSR-Images auf den Erfolg der Markenführung
Hanisch, Stephan
-
2017
Persistent link: https://www.econbiz.de/10011595323
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->