//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Springer Fachmedien Wiesbaden"
~person:"Burmann, Christoph"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Strategisches Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Social Web
Strategisches Management
Brand management
15
Markenführung
15
Markenpolitik
15
Deutschland
7
Germany
6
Markenimage
5
Theorie
4
Theory
4
Verbraucherverhalten
4
Brand image
2
Consumer behaviour
2
Handelsmarke
2
Internal branding
2
Interne Markenführung
2
Konsumentenverhalten
2
Online-Marketing
2
Social web
2
Akzeptanz
1
Automotive industry
1
Automotive services industry
1
B-to-B-Marketing
1
Beziehungsmarketing
1
Big Data
1
Brand architecture
1
Brand loyalty
1
Brand name
1
Bremen
1
Business-to-Business-Marketing
1
Business-to-business marketing
1
City marketing
1
Complexity management
1
Controlling
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer data
1
Customer satisfaction
1
Data protection
1
Datenschutz
1
Due Diligence
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Hochschulschrift
3
Thesis
3
Language
All
German
2
English
1
Author
All
Burmann, Christoph
Schallmo, Daniel
6
Lasch, Rainer
5
Proff, Heike
4
Schellinger, Jochen
4
Theobald, Elke
4
Tokarski, Kim Oliver
4
Becker, Wolfgang
3
Lang, Klaus
3
Langner, Tobias
3
Pfannstiel, Mario A.
3
Wirtz, Bernd W.
3
Zerfaß, Ansgar
3
Baus, Kirsten
2
Berchtold, Philipp
2
Breyer-Mayländer, Thomas
2
Bruhn, Manfred
2
Büchler, Jan-Philipp
2
Decker, Alexander
2
Diers, Timo
2
Ematinger, Reinhard
2
Esch, Franz-Rudolf
2
Feichtinger, Christoph
2
Fink, Nicolas
2
Frey, Urs
2
Glaser, Christian
2
Hack, Andreas
2
Harwardt, Mark
2
Hess, Thomas
2
Heß, Gerhard
2
Hilbig, Heino
2
Jentschke, Mirjam
2
Kirchgeorg, Manfred
2
Kissling-Näf, Ingrid
2
Lindner, Dominic
2
Lippold, Dirk
2
Niebler, Paul
2
Poguntke, Sven
2
Pommerening, Corinna
2
Ritsert, Rolf
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
4
Bremer Universitäts-Gespräch <17, 2004, Bremen>
1
Wolfgang-Ritter-Stiftung
1
Published in...
All
Innovatives Markenmanagement
3
Research
3
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
-
2016
Persistent link: https://www.econbiz.de/10011459873
Saved in:
2
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
Saved in:
3
Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
-
2016
Persistent link: https://www.econbiz.de/10011407584
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->