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~institution:"Springer Fachmedien Wiesbaden"
~person:"Hoffmann, Stefan"
~person:"Jerusel, Marc"
~subject:"Verbraucherverhalten"
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Konsumentenverhalten : Konsumenten verstehen - Marketingmaßnahmen gestalten
Hoffmann, Stefan
;
Akbar, Payam
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2016
Persistent link: https://www.econbiz.de/10011495218
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Konsumentenverhalten im Zeitalter der Mass Customization : Trends ; Individualisierung und Nachhaltigkeit
Ternès, Anabel
;
Towers, Ian
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Jerusel, Marc
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2015
Persistent link: https://www.econbiz.de/10011292466
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