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~institution:"Springer Fachmedien Wiesbaden"
~person:"Homburg, Christian"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
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Homburg, Christian
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Fritz, Wolfgang
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
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2019
Persistent link: https://www.econbiz.de/10011989967
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