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~institution:"Springer International Publishing"
~source:"econis"
~subject:"Brand loyalty"
~subject:"Markenführung"
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Brand loyalty
Markenführung
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Kucuk, S. Umit
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Springer International Publishing
Springer Fachmedien Wiesbaden
94
Gesellschaft zur Erforschung des Markenwesens
21
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
12
Information Resources Management Association
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Verlag Dr. Kovač
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Springer Gabler <Firma>
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Books on Demand GmbH <Norderstedt>
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Fachhochschule Reutlingen / European School of Business
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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IGI Global
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American Marketing Association
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Campus Verlag
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Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
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Verlag Franz Vahlen
4
Helmut-Schmidt-Universität
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Institut für Handelsmanagement <Münster (Westf)>
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UVK Verlagsgesellschaft mbH
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Österreichische Werbewissenschaftliche Gesellschaft
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Bundesvereinigung City- und Stadtmarketing Deutschland
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Chambre de commerce et d'industrie de Paris
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De Gruyter Oldenbourg
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Erasmus Research Institute of Management
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Hochschule Niederrhein
2
Institut für Markt- und Distributionsforschung <Köln>
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Institute of Chartered Financial Analysts of India
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Markenverband
2
Marketinginstitut für Textilwirtschaft
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Münsteraner Führungsgespräch <38, 2000, Münster (Westf)>
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New Business Verlag GmbH & Co. KG
2
Palgrave Macmillan <Firma>
2
Redline Verlag
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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Marketing food brands : private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga
-
2018
Persistent link: https://www.econbiz.de/10011812938
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2
Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands
Blomstrom, Duena
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2018
Persistent link: https://www.econbiz.de/10014013713
Saved in:
3
Global marketing strategy : an executive digest
Schlegelmilch, Bodo B.
-
2016
Persistent link: https://www.econbiz.de/10014011549
Saved in:
4
Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
-
2016
Persistent link: https://www.econbiz.de/10014012237
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