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~institution:"Springer International Publishing"
~subject:"Markenführung"
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Springer International Publishing
Springer Fachmedien Wiesbaden
93
Gesellschaft zur Erforschung des Markenwesens
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National Bureau of Economic Research
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Haufe-Lexware GmbH & Co. KG
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Verlag Dr. Kovač
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IGI Global
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American Marketing Association
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Edward Elgar Publishing
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UVK Verlagsgesellschaft mbH
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Österreichische Werbewissenschaftliche Gesellschaft
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Chambre de commerce et d'industrie de Paris
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Institut für Markt- und Distributionsforschung <Köln>
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Institute of Chartered Financial Analysts of India
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Lehmanns Media GmbH
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Markenverband
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Marketinginstitut für Textilwirtschaft
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Münsteraner Führungsgespräch <38, 2000, Münster (Westf)>
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New Business Verlag GmbH & Co. KG
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Palgrave Macmillan <Firma>
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Redline Verlag
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Global
marketing
strategy : an executive digest
Schlegelmilch, Bodo B.
-
2016
Persistent link: https://www.econbiz.de/10014011549
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2
Marketing
food brands : private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga
-
2018
Persistent link: https://www.econbiz.de/10011812938
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3
Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands
Blomstrom, Duena
-
2018
Persistent link: https://www.econbiz.de/10014013713
Saved in:
4
Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
-
2016
Persistent link: https://www.econbiz.de/10014012237
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