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~institution:"Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement"
~isPartOf:"LIM Arbeitspapier"
~source:"als-doc"
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Customer relationship management
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Interaktion
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Kundenmanagement
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Markenimage
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Markenpolitik
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World Wide Web 2.0
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German
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Burmann, Christoph
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Eilers, Daniela
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Hemmann, Frank
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Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
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LIM Arbeitspapier
LIM Arbeitspapier
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LiM - Arbeits- und Dokumentationspapiere
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Universität Bremen - Lehrstuhl für innovatives Markenmanagement (LiM) - Fachbereich Wirtschaftswissenschaft - Publikationen - Arbeitspapiere
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USB Cologne (business full texts)
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Bedeutung der Brand Experience für die Markenführung im Internet
Burmann, Christoph
;
Eilers, Daniela
;
Hemmann, Frank
-
Universität <Bremen> / Lehrstuhl für Innovatives …
-
2010
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