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~institution:"Universität Bremen"
~language:"ell"
~language:"eng"
~person:"Sander, Verena"
~type_genre:"Article in journal"
~type_genre:"Congress report"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Communication media
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Content Management
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Content management
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Internet marketing
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Kommunikationsmedien
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Media industries
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Mediensektor
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Online-Marketing
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content marketing
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digital content
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earned media
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field experiment
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firm-generated content
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owned media
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paid media
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perceived value
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Sander, Verena
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"Essays on the role of content in digital marketing communications"
Sander, Verena
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2019
Persistent link: https://www.econbiz.de/10012110455
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