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~institution:"Universität Mannheim"
~language:"eng"
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Beziehungsmarketing
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ad-blockers
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competitive markets
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customer lifetime value
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Universität Mannheim
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Friedrich-Schiller-Universität Jena
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RWTH Aachen
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Svenska Handelshögskolan <Helsinki>
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A. C. Nielsen Company <Northbrook, Ill.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
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ECONIS (ZBW)
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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Essays on customer management and brand management
Gawrisch, Katharina
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2020
Persistent link: https://www.econbiz.de/10012392552
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