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~institution:"Universität Mannheim"
~subject:"Beziehungsmarketing"
~subject:"United States"
~type_genre:"Non-commercial literature"
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Beziehungsmarketing
United States
Consumer behaviour
7
Konsumentenverhalten
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Online-Marketing
3
Internet marketing
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Preismanagement
2
Pricing strategy
2
Arbeitspsychologie
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Arbeitsverhalten
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Behavioral economics
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Customer value
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Digital goods
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Digitale Güter
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Dynamic Pricing
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Experimental economics
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Game theory
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Kundenwert
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Marketingmanagement
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Messung
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Mobile Marketing
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Mobile marketing
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Persönlichkeitspsychologie
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Preispolitik
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Railway Revenue Management
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Relationship marketing
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Gecer, Gökhan
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Universität Mannheim
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European Marketing Academy
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Fachhochschule Reutlingen / European School of Business
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Federal Reserve Bank of San Francisco
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Panel on Improving Consumer Data for Food and Nutrition Policy Research for the Economic Research Service
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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Psychometric modeling as a tool to investigate heterogeneous response scale use
Henninger, Mirka
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2019
Persistent link: https://www.econbiz.de/10012144978
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