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~institution:"Verlag Dr. Kovač"
~language:"deu"
~subject:"Business-to-Business-Marketing"
~subject:"Innovation diffusion"
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Business-to-Business-Marketing
Innovation diffusion
B-to-B-Marketing
5
Business-to-business marketing
5
Deutschland
2
Germany
2
Negotiation techniques
2
Verhandlungstechnik
2
Außendienst
1
Bundling strategy
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Business model
1
Contract
1
Deutschsprachiger Raum
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Electrical goods trade
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Elektrohandel
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Equipment leasing
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Equipment-Leasing
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Erfolgsfaktor
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Field sales force
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German-speaking countries
1
Geräte-Leasing
1
Geschäftsmodell
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Geschäftsverbindung
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Großhandel
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Industrieprodukt
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Innovation
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Innovation management
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Innovationsdiffusion
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Innovationsmanagement
1
Institutionalisierung
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Investitionsgütermarkt
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KMU
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Knowledge transfer
1
Kommunikation
1
Leistungsbündel
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New product development
1
Organisationsstruktur
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German
English
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Blanke, Niklas
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Mayer, Markus
1
Nowack, Christian
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Verlag Dr. Kovač
Springer Fachmedien Wiesbaden
27
Springer Gabler <Firma>
7
Haufe-Lexware GmbH & Co. KG
2
Technische Universität Braunschweig
2
De Gruyter Oldenbourg
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Deutsche Universität für Verwaltungswissenschaften Speyer
1
FOM-Hochschule für Oekonomie & Management
1
Johannes Kepler Universität Linz
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Linde Verlag
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NWB Verlag
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Redline Verlag
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UVK Verlagsgesellschaft mbH
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Westfälische Wilhelms-Universität Münster
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Schriftenreihe zum Verhandlungsmanagement
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ECONIS (ZBW)
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Equipment-as-a-Service (EaaS) - eine empirische Geschäftsmodellanalyse aus der Perspektive der kundenseitigen Risikowahrnehmung
Blanke, Niklas
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2023
Persistent link: https://www.econbiz.de/10014418108
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2
Institutionalizing negotiation management : a success factor for B2B sales negotiations
Mayer, Markus
-
2021
Persistent link: https://www.econbiz.de/10012435563
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3
Diffusionsbeschleunigung in Industriegütermärkten : die Wirkung der Sales Force Adoption auf die Adoption des Kunden
Nowack, Christian
-
2016
Persistent link: https://www.econbiz.de/10011517862
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