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~institution:"Verlag Dr. Kovač"
~subject:"Business-to-Business-Marketing"
~type_genre:"Hochschulschrift"
~type_genre:"Lehrbuch"
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Dynamic preference formation within organizational buying centers : behavioral insights into reconciliation processes
Westhoff, Katharina
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2015
Persistent link: https://www.econbiz.de/10011341950
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