Ward, David; Lasen, Marta - Volkswirtschaftliche Fakultät, … - 2009
objective needs but have progressively updated them as well. Maslow put it beautifully by saying “You will either step forward … Maslow’s pyramid. To pave the way for this approach we also promote a model (PIE-Persons, Institutions and Enterprises) with … the consumer. This paper examines the development of hierarchical needs theory from Maslow to Gough with the intent to …