SHUBIN ALEKSANDR A.; KRIVONOS ALINA A. - In: Бизнес Информ (2012) 3, pp. 316-320
This article is dedicated to mental and ethical aspects that arise in the process of developing brands for a juvenile target group. A highly optimized way of discerning and satisfying the emotional demands of children and rational motives of their parents is proposed. To create a trademark...