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~isPartOf:"2007 Second International Conference, August 20-22, 2007, Accra, Ghana"
~isPartOf:"Food Security Collaborative Working Papers"
~isPartOf:"Journal of business research : JBR"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing
161
Marketing management
55
Marketingmanagement
55
Consumer behaviour
32
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16
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16
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Lim, Weng Marc
5
Ko, Eunju
4
El-Bassiouny, Noha
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Huarng, Kun-Huang
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Jafari, Aliakbar
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Sandıkçı, Özlem
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2007 Second International Conference, August 20-22, 2007, Accra, Ghana
Food Security Collaborative Working Papers
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
102
European journal of marketing : EJM
80
Journal of marketing management : MM
74
Journal of marketing education : JME
72
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing
62
Marketing theory
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
53
Journal of historical research in marketing
52
Journal of macromarketing
45
Journal of business-to-business marketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of strategic marketing
36
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
AMS review : official publication of the Academy of Marketing Science
31
The marketing review
30
Journal of marketing research : JMR
27
Marketing : ZFP ; journal of research and management
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Business horizons
24
Australasian marketing journal
23
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
International journal of wine business research : IJWBR
22
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
22
International journal of technology marketing : IJTMkt
21
Asia Pacific journal of marketing and logistics
20
International journal of islamic marketing and branding
20
Journal of Islamic marketing
20
Cogent business & management
19
Psychology & marketing
19
Journal of business economics : JBE
18
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ECONIS (ZBW)
161
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161
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1
Machine learning in marketing : recent progress and future research directions
Herhausen, Dennis
;
Bernritter, Stefan F.
;
Ngai, Eric W. T.
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014534973
Saved in:
2
Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners
Iyer, Pooja
;
Bright, Laura F.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014556465
Saved in:
3
Market-oriented succession effectiveness in family business : case-based evidence from Cyprus family-owned wine business
Georgiou, Thoukis
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014331897
Saved in:
4
Creativity in marketing : examining the intellectual structure using scientometric analysis and topic modeling
Das, Kallol
;
Patel, Jayesh D.
;
Sharma, Anuj
;
Shukla, Yupal
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10013468821
Saved in:
5
Deepfakes : deceptions, mitigations, and opportunities
Mustak, Mekhail
;
Salminen, Joni
;
Mäntymäki, Matti
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013468822
Saved in:
6
A thematic exploration of the evolution of research in multichannel marketing
Vaishnav, Bharat
;
Ray, Sourav
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014229141
Saved in:
7
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
Saved in:
8
Consumer self-regulation : looking back to look forward : a systematic literature review
Francke, Anna Elena
;
Carrete-Lucero, Lorena de la Paz
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229565
Saved in:
9
Do resource-constrained early-stage firms balance their internal resources across business activities? : if so, should they?
Lee, In Hyeock
;
Lévesque, Moren
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014287530
Saved in:
10
Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Ben-Jebara, Marouen
;
Mishra, Saurabh
;
Modi, Sachin B.
; …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287540
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