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~isPartOf:"2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota"
~isPartOf:"CEEL Working Papers"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Games and economic behavior"
~subject:"Cause-Related Marketing"
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2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
CEEL Working Papers
European journal of marketing : EJM
Games and economic behavior
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Attention, emotions and cause-related marketing effectiveness
Guerreiro, João
;
Rita, Paulo
;
Trigueiros, Duarte
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1728-1750
Persistent link: https://www.econbiz.de/10011449307
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