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~isPartOf:"4OR : a quarterly journal of operations research"
~isPartOf:"Journal of marketing"
~subject:"Funktechnik"
~subject:"Online-Marketing"
~subject:"United States"
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Funktechnik
Online-Marketing
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Mobile Anwendung
10
Mobile application
10
Mobile communications
6
Mobilkommunikation
6
Mobile Business
4
Mobile business
4
Consumer behaviour
3
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Radio engineering
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mobile apps
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Arora, Sandeep
1
Bruneel, Herwig
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D'Andreagiovanni, Fabio
1
De Vuyst, Stijn
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Forman, Christopher
1
Gill, Manpreet
1
Grewal, Rajdeep
1
Hofstede, Frenkel ter
1
Ittersum, Koert van
1
Kim, Jun B.
1
Lee, Seoungwoo
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Mahajan, Vijay
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Molle, Christelle
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4OR : a quarterly journal of operations research
Journal of marketing
International journal of networking and virtual organisations : IJNVO
12
Journal of retailing and consumer services
7
Telecommunications policy : the international journal of digital economy, data sciences and new media
7
Journal of business research : JBR
6
Electronic commerce research
5
International journal of business information systems : IJBIS
5
International journal of information technology and management : IJITM
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of internet commerce
5
SpringerLink / Bücher
5
Computers & operations research : and their applications to problems of world concern ; an international journal
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Business horizons
3
Handbook of research in mobile business : technical, methodological, and social perspectives
3
INFOR : information systems and operational research
3
Information economics and policy : IEP
3
Information systems and e-business management : ISeB
3
Information systems research : ISR
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
Journal of advertising research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management information systems : mis quarterly
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Pervasive advertising
3
Psychology & marketing
3
Technological forecasting & social change : an international journal
3
The journal of applied business research
3
CESifo working papers
2
European journal of operational research : EJOR
2
Fraunhofer ISI discussion papers innovation systems and policy analysis
2
Handbook of research on effective advertising strategies in the social media age
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information technology and management
2
International journal of enterprise network management
2
International journal of hospitality management
2
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ECONIS (ZBW)
7
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1
Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
Saved in:
2
Return on engagement initiatives : a study of a business-to-business mobile app
Gill, Manpreet
;
Sridhar, Shrihari
;
Grewal, Rajdeep
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10011734796
Saved in:
3
The implications of offering free versions for the performance of paid mobile apps
Arora, Sandeep
;
Hofstede, Frenkel ter
;
Mahajan, Vijay
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 62-78
Persistent link: https://www.econbiz.de/10011776893
Saved in:
4
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
5
Pure 0-1 programming approaches to wireless network design
D'Andreagiovanni, Fabio
- In:
4OR : a quarterly journal of operations research
10
(
2012
)
2
,
pp. 211-212
Persistent link: https://www.econbiz.de/10010218802
Saved in:
6
Optimization of the capacity of wireless mesh networks
Molle, Christelle
- In:
4OR : a quarterly journal of operations research
8
(
2010
)
4
,
pp. 425-428
Persistent link: https://www.econbiz.de/10008778738
Saved in:
7
Analysis of Stop-and-Wait ARQ for a wireless channel
De Vuyst, Stijn
;
Tworus, Krzysztof
;
Wittevrongel, Sabine
; …
- In:
4OR : a quarterly journal of operations research
7
(
2009
)
1
,
pp. 61-78
Persistent link: https://www.econbiz.de/10003824826
Saved in:
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