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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Innovation"
~subject:"Stakeholder"
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Brand management
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Markenführung
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B-to-B-Marketing
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Business-to-business marketing
63
Brand image
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Markenimage
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AMS review : official publication of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
31
The journal of brand management : an international journal
26
Journal of the Academy of Marketing Science
10
Journal of marketing management : MM
7
The journal of product & brand management
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of strategic marketing
5
Qualitative market research : an international journal
5
Cogent business & management
4
International journal of innovation management
4
Marketing intelligence & planning
4
Schriften zu Marketing und Management
4
SpringerLink / Bücher
4
Tourism management : research, policies, practice
4
Advances in international marketing
3
California management review
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
European Sport management quarterly : ESMQ
3
European journal of marketing
3
International journal of business excellence
3
International journal of consumer studies
3
International studies of management and organization
3
Journal of fashion marketing and management
3
Journal of hospitality marketing & management
3
Journal of marketing
3
Routledge studies in marketing
3
The service industries journal
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Amfiteatru economic : an economic and business research periodical
2
Building corporate identity, image and reputation in the digital era
2
Business horizons
2
City branding : theory and cases
2
Corporate brand and corporate reputation
2
Corporate communications : an international journal
2
Economics working paper
2
Emerging Markets Journal : EMAJ
2
European journal of innovation management
2
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ECONIS (ZBW)
16
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1
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
2
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
3
Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto
;
Freytag, Per V.
;
Ingstrup, Mads Bruun
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
Saved in:
4
Marketing as problem solver : in defense of social responsibility
Martin, Kelly D.
;
Burpee, Stasha
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 44-51
Persistent link: https://www.econbiz.de/10013401675
Saved in:
5
Managing creatively-inspired brands : a commentary and research direction
Dion, Delphine
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 471-473
Persistent link: https://www.econbiz.de/10012819698
Saved in:
6
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
7
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
8
Joining hands for the greater good : examining social innovation launch strategies in B2B settings
Crisafulli, Benedetta
;
Dimitriu, Radu
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 487-498
Persistent link: https://www.econbiz.de/10012291239
Saved in:
9
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
10
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
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