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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"International journal of production economics"
~subject:"Beziehungsmarketing"
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Search: subject:"VALUE ADDED"
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Beziehungsmarketing
Betriebliche Wertschöpfung
54
Value creation
54
Lieferkette
19
Supply chain
19
Customer integration
11
Kundenintegration
11
Lieferantenmanagement
11
Supplier relationship management
11
Relationship marketing
9
Business model
8
Geschäftsmodell
8
Industrie
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Manufacturing industries
8
Innovation
6
Service-Dominant Logic
6
Service-dominant logic
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Servitization
6
Bundling strategy
5
Innovation management
5
Innovationsmanagement
5
Leistungsbündel
5
New product development
5
Produktentwicklung
5
Strategic management
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Strategisches Management
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Value
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Value co-creation
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Consumer behaviour
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Customer value
4
Konsumentenverhalten
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Kundenwert
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Manufacturing
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Marketing theory
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Marketingtheorie
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Supply chain management
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China
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Agarwal, James
1
Akaka, Melissa Archpru
1
Alexander, Matthew
1
Baumann, Jasmin
1
Davies, Philip
1
Gallan, Andrew S.
1
Gonzalez-Padron, Tracy
1
Green, Maxwell H.
1
Helkkula, Anu
1
Ko, Wai Wai
1
Le Meunier-FitzHugh, Kenneth
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Line, Nathaniel D.
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Liu, Gordon
1
Mourali, Mehdi
1
Ng, Irene
1
Paparoidamis, Nicholas
1
Runyan, Rodney C.
1
Schau, Hope Jensen
1
Vallström, Niklas
1
Van den Broeke, Maud
1
Zeng, Xianfang
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AMS review : official publication of the Academy of Marketing Science
International journal of production economics
Industrial marketing management : the international journal for industrial and high-tech firms
36
Journal of business research : JBR
28
Journal of retailing and consumer services
24
The journal of services marketing
18
The journal of business & industrial marketing
17
Journal of strategic marketing
16
Journal of service management
14
The service industries journal
14
Marketing theory
11
International journal of hospitality management
10
SpringerLink / Bücher
9
Tourism management : research, policies, practice
9
Service business
8
Business horizons
7
Journal of the Academy of Marketing Science
7
Management decision : MD
7
International journal of contemporary hospitality management
6
Journal of service research : JSR
6
Journal of service theory and practice : JSTP
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
Cogent business & management
5
Journal of business-to-business marketing
5
Journal of marketing management : MM
5
Strategy & leadership : a publication of Strategic Leadership Forum
5
Technological forecasting & social change : an international journal
5
European Sport management quarterly : ESMQ
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of services and operations management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of service research
4
Services marketing quarterly
4
Springer eBook Collection
4
The TQM journal : the international review of organizational improvement
4
The international review of retail, distribution and consumer research
4
California management review
3
European business review : EBR ; the official journal of the International Management Centres, Europe
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International journal of business excellence
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1
Value co-destruction : problems and solutions
Alexander, Matthew
;
Vallström, Niklas
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 200-210
Persistent link: https://www.econbiz.de/10014512664
Saved in:
2
A resource-based perspective on customer engagement behaviors : a typology, conceptual framework, and research avenues
Zeng, Xianfang
;
Agarwal, James
;
Mourali, Mehdi
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 297-319
Persistent link: https://www.econbiz.de/10014512693
Saved in:
3
Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises
Gallan, Andrew S.
;
Helkkula, Anu
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10013401686
Saved in:
4
Engaging in or escaping co-creation? : an analytical model
Van den Broeke, Maud
;
Paparoidamis, Nicholas
- In:
International journal of production economics
231
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012415419
Saved in:
5
From customer journeys to consumption journeys : a consumer culture approach to investigating value creation in practice-embedded consumption
Schau, Hope Jensen
;
Akaka, Melissa Archpru
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 9-22
Persistent link: https://www.econbiz.de/10012586789
Saved in:
6
Multiple stakeholder market orientation : a service-dominant logic perspective of the market orientation paradigm
Line, Nathaniel D.
;
Runyan, Rodney C.
;
Gonzalez-Padron, …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 42-60
Persistent link: https://www.econbiz.de/10012113566
Saved in:
7
Two strands of servitization : a thematic analysis of traditional and customer co-created servitization and future research directions
Green, Maxwell H.
;
Davies, Philip
;
Ng, Irene
- In:
International journal of production economics
192
(
2017
),
pp. 40-53
Persistent link: https://www.econbiz.de/10011782299
Saved in:
8
Trust as a facilitator of co-creation in customer-salesperson interaction : an imperative for the realization of episodic and relational value?
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010378851
Saved in:
9
An integrated model of cause-related marketing strategy development
Liu, Gordon
;
Ko, Wai Wai
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
3/4
,
pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
Saved in:
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