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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~person:"Hult, G. Tomas M."
~person:"Kotler, Philip"
~type:"article"
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Hult, G. Tomas M.
Kotler, Philip
Hunt, Shelby D.
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AMS review : official publication of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Does marketing need reform? : fresh perspectives on the future
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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H2H Marketing : Case Studies on Human-to-Human Marketing
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Handbook of research in international marketing
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International business review : the official journal of the European International Business Academy
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing : a Marketing Centrum OPK Kft. folyóirata
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Review of marketing research
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The SAGE handbook of social marketing
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The development of marketing theory and its philosophical underpinnings
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Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
2
Disruptive marketing strategy
Hult, G. Tomas M.
;
Ketchen, David J. <Jr.>
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011741531
Saved in:
3
Forms of market orientation and firm performance : a complementary approach
Kirca, Ahmet H.
;
Bearden, William O.
;
Hult, G. Tomas M.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
3/4
,
pp. 145-153
Persistent link: https://www.econbiz.de/10009679340
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