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~isPartOf:"ASEAN marketing journal : Association of Southeast Asian Nations marketing journal"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Corporate social responsibility"
~subject:"Markenführung"
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How consumers respond to corporate social responsibility initiative : cause related marketing vs philantrophy
Pertiwi, Lisia Astari
;
Balqiah, Tengku Ezni
- In:
ASEAN marketing journal : Association of Southeast …
8
(
2016
)
2
,
pp. 136-146
Persistent link: https://www.econbiz.de/10011915537
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