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~isPartOf:"AWA '97"
~isPartOf:"International journal on media management : JMM"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
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Search: subject_exact:"Mediennutzung"
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Media usage
15
Mediennutzung
15
Market research
6
Marktforschung
6
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5
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5
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4
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4
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3
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Abuljadail, Mohammad
1
Baetzgen, Andreas
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1
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AWA '97
International journal on media management : JMM
Journal of targeting, measurement and analysis for marketing
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
15
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
15
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
BLM-Schriftenreihe
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Les cahiers du CEPS-INSTEAD
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ECONIS (ZBW)
15
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1
The impacts of service quality, perceived value, and social influences on video streaming service subscription
Guo, Miao
- In:
International journal on media management : JMM
24
(
2022
)
2
,
pp. 65-86
Persistent link: https://www.econbiz.de/10013370876
Saved in:
2
Beyond global youth culture : a cross-national comparison of YouTube usage across the United States, Saudi Arabia, and Taiwan
Abuljadail, Mohammad
;
Harmon, Michael
;
Ha, Louisa
- In:
International journal on media management : JMM
23
(
2021
)
3/4
,
pp. 264-288
Persistent link: https://www.econbiz.de/10013167851
Saved in:
3
Drawn to the screen by who we are and who we aspire to be : brand-self congruence differences in movie preferences
Kim, Danny Da Eun
- In:
International journal on media management : JMM
22
(
2020
)
3/4
,
pp. 144-167
Persistent link: https://www.econbiz.de/10012608872
Saved in:
4
Second screening : measuring second screen user behavior in a social television viewing environment
Guo, Miao
- In:
International journal on media management : JMM
22
(
2020
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10012313887
Saved in:
5
Users' definition of Snapchat usage : implications for marketing on Snapchat
Tropp, Jörg
;
Baetzgen, Andreas
- In:
International journal on media management : JMM
21
(
2019
)
2
,
pp. 130-156
Persistent link: https://www.econbiz.de/10012201724
Saved in:
6
Measuring synergistic media channel performance in an online environment
Robertshaw, Gary S.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 185-191
Persistent link: https://www.econbiz.de/10009702570
Saved in:
7
Handset-based measurement of smartphone service evolution in Finland
Verkasalo, Hannu T.
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10003698721
Saved in:
8
Attitudes towards mobile marketing tools : a study of Turkish consumers
Barutçu, Süleyman
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10003698724
Saved in:
9
Cultural influences on adoption of SMS advertising : a study of American and Taiwanese consumers
Muk, Alexander
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10003698734
Saved in:
10
M-politics : credibility and effectiveness of mobile political communications
Prete, Maria Irene
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 48-56
Persistent link: https://www.econbiz.de/10003698740
Saved in:
1
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