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~isPartOf:"AWA '97"
~isPartOf:"International journal on media management : JMM"
~isPartOf:"Psychology & marketing"
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Search: subject_exact:"Media usage"
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Media usage
18
Mediennutzung
18
Deutschland
6
Germany
6
Consumer behaviour
5
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5
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4
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4
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1
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AWA '97
International journal on media management : JMM
Psychology & marketing
Media-Perspektiven
41
The journal of media economics
37
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
15
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
12
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
BLM-Schriftenreihe
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Les cahiers du CEPS-INSTEAD
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ECONIS (ZBW)
18
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1
The impacts of service quality, perceived value, and social influences on video streaming service subscription
Guo, Miao
- In:
International journal on media management : JMM
24
(
2022
)
2
,
pp. 65-86
Persistent link: https://www.econbiz.de/10013370876
Saved in:
2
Beyond global youth culture : a cross-national comparison of YouTube usage across the United States, Saudi Arabia, and Taiwan
Abuljadail, Mohammad
;
Harmon, Michael
;
Ha, Louisa
- In:
International journal on media management : JMM
23
(
2021
)
3/4
,
pp. 264-288
Persistent link: https://www.econbiz.de/10013167851
Saved in:
3
Drawn to the screen by who we are and who we aspire to be : brand-self congruence differences in movie preferences
Kim, Danny Da Eun
- In:
International journal on media management : JMM
22
(
2020
)
3/4
,
pp. 144-167
Persistent link: https://www.econbiz.de/10012608872
Saved in:
4
Second screening : measuring second screen user behavior in a social television viewing environment
Guo, Miao
- In:
International journal on media management : JMM
22
(
2020
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10012313887
Saved in:
5
Users' definition of Snapchat usage : implications for marketing on Snapchat
Tropp, Jörg
;
Baetzgen, Andreas
- In:
International journal on media management : JMM
21
(
2019
)
2
,
pp. 130-156
Persistent link: https://www.econbiz.de/10012201724
Saved in:
6
The effect of media multitasking on advertising message effectiveness
Garaus, Marion
;
Wagner, Udo
;
Bäck, Anna-Maria
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 138-156
Persistent link: https://www.econbiz.de/10011638712
Saved in:
7
How hand proximity impacts consumer responses to a persuasive communication
Coulter, Keith S.
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10011433863
Saved in:
8
Adolescent motivations for reality television viewing : an exploratory study
Patino, Anthony
;
Kaltcheva, Velitchka D.
;
Smith, Michael F.
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 136-143
Persistent link: https://www.econbiz.de/10009510134
Saved in:
9
The effects of interface design and age on children's information processing of Web sites
Rose, Mei
;
Rose, Gregory
;
Blodgett, Jeffrey G.
- In:
Psychology & marketing
26
(
2009
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003812182
Saved in:
10
Shaping online consumer choice by partitioning the web
Martin, Jolie M.
;
Norton, Michael I.
- In:
Psychology & marketing
26
(
2009
)
10
,
pp. 908-926
Persistent link: https://www.econbiz.de/10003896808
Saved in:
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