//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"AWA '97"
~isPartOf:"International journal on media management : JMM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mediennutzung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Media usage
10
Mediennutzung
10
Deutschland
5
Germany
5
Market research
3
Marktforschung
3
Social Web
3
Social web
3
Consumer behaviour
2
Konsumentenverhalten
2
USA
2
United States
2
Bevölkerungsstruktur
1
Comparison
1
Consumers
1
Demographic structure
1
East Germany
1
Fernsehnutzung
1
Film
1
Freizeitverhalten
1
Lebensstandard
1
Leisure behaviour
1
Magazine
1
Marketing
1
Media management
1
Medienmanagement
1
Ostdeutschland
1
Public opinion
1
Saudi Arabia
1
Saudi-Arabien
1
Social structure
1
Social values
1
Soziale Werte
1
Sozialstruktur
1
Standard of living
1
Streaming service
1
Streaming-Dienst
1
Taiwan
1
Television usage
1
Verbraucher
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Graue Literatur
5
Non-commercial literature
5
Statistics
4
Statistik
4
Language
All
German
5
English
5
Author
All
Guo, Miao
2
Abuljadail, Mohammad
1
Baetzgen, Andreas
1
Ha, Louisa
1
Harmon, Michael
1
Kim, Danny Da Eun
1
Tropp, Jörg
1
more ...
less ...
Institution
All
Institut für Demoskopie Allensbach
5
Published in...
All
AWA '97
International journal on media management : JMM
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
15
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
15
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
BLM-Schriftenreihe
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Les cahiers du CEPS-INSTEAD
5
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impacts of service quality, perceived value, and social influences on video streaming service subscription
Guo, Miao
- In:
International journal on media management : JMM
24
(
2022
)
2
,
pp. 65-86
Persistent link: https://www.econbiz.de/10013370876
Saved in:
2
Beyond global youth culture : a cross-national comparison of YouTube usage across the United States, Saudi Arabia, and Taiwan
Abuljadail, Mohammad
;
Harmon, Michael
;
Ha, Louisa
- In:
International journal on media management : JMM
23
(
2021
)
3/4
,
pp. 264-288
Persistent link: https://www.econbiz.de/10013167851
Saved in:
3
Drawn to the screen by who we are and who we aspire to be : brand-self congruence differences in movie preferences
Kim, Danny Da Eun
- In:
International journal on media management : JMM
22
(
2020
)
3/4
,
pp. 144-167
Persistent link: https://www.econbiz.de/10012608872
Saved in:
4
Second screening : measuring second screen user behavior in a social television viewing environment
Guo, Miao
- In:
International journal on media management : JMM
22
(
2020
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10012313887
Saved in:
5
Users' definition of Snapchat usage : implications for marketing on Snapchat
Tropp, Jörg
;
Baetzgen, Andreas
- In:
International journal on media management : JMM
21
(
2019
)
2
,
pp. 130-156
Persistent link: https://www.econbiz.de/10012201724
Saved in:
6
Reichweiten der Medien : soziodemographische Merkmale. - 1997. - [Ca. 130 S. in getr. Zählung]
1997
Persistent link: https://www.econbiz.de/10000987506
Saved in:
7
(1997). - [Ca. 500] S.
1997
Persistent link: https://www.econbiz.de/10000987507
Saved in:
8
(1997). - [Ca. 400] S.
1997
Persistent link: https://www.econbiz.de/10000987508
Saved in:
9
Zusatzinformationen, Medien, Dokumentation. - 1997. - 381 S.
1997
Persistent link: https://www.econbiz.de/10000987509
Saved in:
10
(1997). - X, 247, [20] S.
1997
Persistent link: https://www.econbiz.de/10000987510
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->