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~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"Fachbuchreihe für Studium, Fortbildung, Praxis"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Humor
13
Advertising effects
10
Werbewirkung
10
Advertising
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Academy of Management journal : AMJ
Fachbuchreihe für Studium, Fortbildung, Praxis
International journal of advertising : the quarterly review of marketing communications
UTB
65
SpringerLink / Bücher
34
Report
23
Heidelberger Taschenbücher
19
Journal of business research : JBR
16
Lehrbuch
14
International journal of advertising : the review of marketing communications
13
International journal of production research
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IRZ : Zeitschrift für internationale Rechnungslegung
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Journal of advertising : official publication of the American Academy of Advertising
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Psychology & marketing
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Ilmenauer Schriften zur Betriebswirtschaftslehre
10
Management decision
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Qualitative research in organizations and management : an international journal
10
Technical report / Sonderforschungsbereich 475 Komplexitätsreduktion in Multivariaten Datenstrukturen, Universität Dortmund
10
BI-Hochschultaschenbuch
9
Journal of retailing and consumer services
9
Sammlung Poeschel : betriebswirtschaftliche Studienbücher
9
Springer-Lehrbuch
9
HMD : Praxis der Wirtschaftsinformatik
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of advertising research
7
The journal of economic education
7
Tourism management : research, policies, practice
7
Werner-Ingenieur-Texte
7
ERIM report series research in management
6
Fischer
6
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing communications
6
Journal of promotion management : JPM
6
Optisches Steuerrecht
6
Qualitative market research : an international journal
6
Sammlung Göschen
6
Schäffers Grundriß des Rechts und der Wirtschaft
6
Technological forecasting & social change : an international journal
6
Dtv
5
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ECONIS (ZBW)
17
USB Cologne (EcoSocSci)
6
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1
Painting a clear picture while seeing the big picture : when and why leaders overcome the trade-off between concreteness and scale
Carton, Andrew M.
;
Knowlton, Karren
;
Coutifaris, …
- In:
Academy of Management journal : AMJ
66
(
2023
)
1
,
pp. 43-66
Persistent link: https://www.econbiz.de/10014245580
Saved in:
2
I don't need a degree, I've got abs : influencer warmth and competence, communication mode, and stakeholder engagement on social media
Roccapriore, Ashley Y.
;
Pollock, Timothy G.
- In:
Academy of Management journal : AMJ
66
(
2023
)
3
,
pp. 979-1006
Persistent link: https://www.econbiz.de/10014319208
Saved in:
3
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
4
Leader humor as an interpersonal resource : integrating three theoretical perspectives
Cooper, Cecily D.
;
Kong, Dejun
;
Crossley, Craig D.
- In:
Academy of Management journal : AMJ
61
(
2018
)
2
,
pp. 769-796
Persistent link: https://www.econbiz.de/10011864846
Saved in:
5
The mixed blessing of leader sense of humor : examining costs and benefits
Yam, Kai Chi
;
Christian, Michael S.
;
Wu, Wei
;
Liao, Zhenyu
- In:
Academy of Management journal : AMJ
61
(
2018
)
1
,
pp. 348-369
Persistent link: https://www.econbiz.de/10011918258
Saved in:
6
A brief primer on data visualization opportunities in management research
Gokhan Ertug
;
Gruber, Marc
;
Nyberg, Anthony
;
Steensma, …
- In:
Academy of Management journal : AMJ
61
(
2018
)
5
,
pp. 1613-1625
Persistent link: https://www.econbiz.de/10011944286
Saved in:
7
Using humour to increase effectiveness of shameful health issue advertising : testing the effects of health worry level
Yoon, Hye Jin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
Saved in:
8
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
9
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
10
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
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