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~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Job performance"
~subject:"Sportveranstaltung"
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Academy of Management journal : AMJ
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ECONIS (ZBW)
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1
Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels
;
McEvoy, Chad D.
;
Watanabe, Nicolas
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
Saved in:
2
Female spectators as customers at National Football League games
Harrison, C. Keith
;
Bukstein, Scott
;
McPherson Botts, Ginny
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 172-200
Persistent link: https://www.econbiz.de/10011578742
Saved in:
3
Patriotism, national athlets and intention to purchase international sports products
Rocha, Claudio M.
;
Fink, Janet S.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 138-152
Persistent link: https://www.econbiz.de/10011289385
Saved in:
4
Falling from great (and not-so-great) heights : how initial status position influences performance after status loss
Marr, Jennifer Carson
;
Thau, Stefan
- In:
Academy of Management journal : AMJ
57
(
2014
)
1
,
pp. 223-248
Persistent link: https://www.econbiz.de/10010348398
Saved in:
5
The importance of winning : an analysis of the relationship between an athlete's performance and sponsor exposure during televised sports events
Jensen, Jonathan A.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
4
,
pp. 282-294
Persistent link: https://www.econbiz.de/10009615132
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