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~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"Journal of the Academy of Marketing Science"
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Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
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2
Drivers of sales performance : a contemporary meta-analysis ; have salespeople become knowledge brokers?
Verbeke, Willem J. M. I.
;
Dietz, Bart
;
Verwaal, Ernst
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 407-428
Persistent link: https://www.econbiz.de/10009295486
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