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~isPartOf:"Achieving excellence in retail banking"
~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Risikoprofiling von Anlegern : Kundenprofile treffend analysieren und in der Beratung nutzen"
~type:"article"
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67
Privatkundengeschäft
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Beziehungsmarketing
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Relationship marketing
14
Consumer behaviour
10
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Customer satisfaction
8
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Achieving excellence in retail banking
Journal of financial services marketing : JFSM
Marketing intelligence & planning
Risikoprofiling von Anlegern : Kundenprofile treffend analysieren und in der Beratung nutzen
Die Bank
59
The international journal of bank marketing : IJBM
47
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
18
Journal of retailing and consumer services
16
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
13
Journal of banking & finance
12
The service industries journal
9
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
9
International journal of bank marketing
8
The journal of services marketing
7
Erfolgsfaktor Kundenorientierung : aktuelle Ansätze in der Vermögensberatung aus Sicht unterschiedlicher Marktteilnehmer
6
Financial innovation in retail and corporate banking
6
Journal of payments strategy & systems
6
Revue d'économie financière : revue trimestrielle de l'Association Europe finances régulations
6
The international journal of human resource management
6
The journal of credit risk : published quarterly by Incisive Media
6
Bankenwettbewerb : Positionierung im Privatkundengeschäft : 8. Norddeutscher Bankentag
5
Banks and bank systems : international research journal
5
Essays on strategic price bundling in retail banking
5
International journal of financial services management : IJFSM
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of financial regulation and compliance : an international journal
5
Statistiken / Oesterreichische Nationalbank : Daten & Analysen
5
Aspekte der Digitalisierung in Banken
4
Banking and information technology : BIT ; a strategic report for top management
4
Global business review
4
International journal of services and operations management
4
Journal of digital banking
4
Journal of financial services marketing
4
Journal of financial services research : JFSR
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of strategic marketing
4
Long range planning : LRP ; international journal of strategic management
4
Managing service quality : MSQ ; an international journal
4
Services marketing quarterly
4
The review of financial studies
4
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ECONIS (ZBW)
67
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67
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1
What factors drive the adoption of digital banking? : an empirical study from the perspective of Omani retail banking
Ananda, S.
;
Devesh, Sonal
;
Al Lawati, Anis Moosa
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 14-24
Persistent link: https://www.econbiz.de/10012298249
Saved in:
2
Measuring service fairness and its impact on service quality and satisfaction : a study of Indian banking services
Bhatt, Kedar
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 35-44
Persistent link: https://www.econbiz.de/10012298253
Saved in:
3
The impact of brand experience, service quality and perceived value on word of mouth of retail bank customers : investigating the mediating effect of loyalty
Mukerjee, Kaushik
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011888476
Saved in:
4
Frameworks for consumers' narratives in a changing marketplace : banking and the financial crisis
Gilliam, David A.
;
Preston, Teresa
;
Hall, John R.
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 892-906
Persistent link: https://www.econbiz.de/10011798063
Saved in:
5
Effect of inherent innovativeness and consumer readiness on attitudes to mobile banking
Frimpong, Kwabena
;
Al-Shuridah, Obaid
;
Wilson, Alan M.
; …
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
4
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011815915
Saved in:
6
Linking internal marketing with customer outcomes
Boukis, Achilleas
;
Kaminakis, Kostas
;
Siampos, Anastasios
; …
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10011298760
Saved in:
7
On the potential for Twitter to add value in retail bank relationships
Murray, Lisa
;
Durkin, Mark
;
Worthington, Steve
;
Clark, …
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
4
,
pp. 277-290
Persistent link: https://www.econbiz.de/10010497731
Saved in:
8
The role of price satisfaction in managing customer relationships : the case of financial services
Lymperopoulos, Constantine
;
Chaniotakis, Ioannis E.
; …
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 216-228
Persistent link: https://www.econbiz.de/10009760676
Saved in:
9
Banking advice on fixed or adjustable mortgage rates
Hullgren, Maria
- In:
Journal of financial services marketing : JFSM
17
(
2012/13
)
3
,
pp. 227-241
Persistent link: https://www.econbiz.de/10009664915
Saved in:
10
Understanding the role of social media in bank marketing
Mitic, Miljana
;
Kapulos, Alexandros
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 668-686
Persistent link: https://www.econbiz.de/10009671119
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