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~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
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Markenartikel
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
19
The evolution of brands : from signals of quality to storehouses of trust
18
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
17
Brands and branding
17
Consumer-brand relationships : theory and practice
16
Handbook of brand relationships
16
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
15
A master class in brand planning : the timeless works of Stephen King
12
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
12
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
11
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
11
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
10
Brand management ; Vol. 2
9
Brands and branding geographies
9
Consumer brand relationships : meaning, measuring, managing
9
Kellogg on branding : the marketing faculty of the Kellogg School of Management
9
The economics of forest disturbances : wildfires, storms, and invasive species
9
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
8
Psychology of branding
8
Brand management ; Vol. 1
7
Cases on branding strategies and product development : successes and pitfalls
7
Cross-cultural and critical perspectives on brands
7
Names in commerce and industry : past and present
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Brands and brand management : contemporary research perspectives
6
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
6
Measuring and managing brands
6
The Routledge companion to contemporary brand management
6
The definitive book of branding
6
Brand management ; Vol. 3
5
Developing successful global strategies for marketing luxury brands
5
Electronic word of mouth as a promotional technique : new insights from social media
5
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
5
Handbook of research in international marketing
5
Living on the edge : economic, institutional and management perspectives on wildfire hazard in the urban interface
5
Memorable customer experiences : a research anthology
5
Best practice der Markenführung
4
Brand management ; Vol. 4
4
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
4
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ECONIS (ZBW)
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1
Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
2
Private label consumers and national brand new products : an empirical investigation
Sinapuelas, Ian Clark
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 27-35)
.
2018
Persistent link: https://www.econbiz.de/10013276246
Saved in:
3
Trajectories to making Botswana a destination of choice : an evaluation of the current awareness and perception levels
Maswabi, Tshepo
;
Forcheh, Ntonghanwah
;
Taolo, Resego
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 47-62)
.
2018
Persistent link: https://www.econbiz.de/10013276401
Saved in:
4
Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape
D’Arco, Mario
;
Marino, Vittoria
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-94)
.
2018
Persistent link: https://www.econbiz.de/10013277449
Saved in:
5
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
6
Can stochastic availability predict private label shares? : modelling approach and preliminary results
Shen, Yutian
;
Cadeaux, Jack
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 161-167)
.
2018
Persistent link: https://www.econbiz.de/10013277508
Saved in:
7
A bibliometric analysis of the private label literature
Sansone, Marcello
;
Colamatteo, Annarita
;
Pagnanelli, …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 169-176)
.
2018
Persistent link: https://www.econbiz.de/10013277509
Saved in:
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