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~isPartOf:"Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Online retailing"
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Online retailing
Handelsmarke
27
Store brand
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Consumer behaviour
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Konsumentenverhalten
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Einzelhandel
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Retail trade
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Brand
14
Brand management
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Markenartikel
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Markenführung
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Food retailing
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Lebensmitteleinzelhandel
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Markenimage
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Beziehungsmarketing
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Private label
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Relationship marketing
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private label
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Game theory
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Marketingmanagement
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Online-Handel
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Private labels
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brand equity
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Fornari, Daniele
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Fornari, Edoardo
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Ghezzi, Alessandro Iuffmann
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Grandi, Sebastiano
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Karray, Salma
1
Negri, Francesca
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
The international review of retail, distribution and consumer research
Journal of business research : JBR
4
European journal of operational research : EJOR
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Electronic commerce research
1
Improving marketing strategies for private label products
1
International journal of Indian culture and business management
1
International journal of business competition and growth : IJBCG
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
NBER working paper series
1
Technological forecasting & social change : an international journal
1
Transportation research / E : an international journal
1
Working papers / Department of Economics, University of Vienna
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ECONIS (ZBW)
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The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
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2
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
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