Private label vs leading national brand in the online grocery retail setting
Year of publication: |
2022
|
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Authors: | Fornari, Edoardo ; Negri, Francesca ; Ghezzi, Alessandro Iuffmann ; Fornari, Daniele ; Grandi, Sebastiano |
Published in: |
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022. - Cham : Springer International Publishing, ISBN 978-3-031-06581-1. - 2022, p. 74-81
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Subject: | Private label | Leading national brand | E-commerce | Amazon | Ratings and reviews | Handelsmarke | Store brand | Online-Handel | Online retailing | Markenführung | Brand management | Lebensmitteleinzelhandel | Food retailing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Electronic Commerce | Lebensmittelhandel | Food trade | Herkunftsbezeichnung | Designation of origin |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1007/978-3-031-06581-1_10 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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