Adding store to web : migration and synergy effects in multi-channel retailing
Edoardo Fornari, Daniele Fornari, Sebastiano Grandi, Mario Menegatti and Charles F. Hofacker
| Year of publication: |
2016
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|---|---|
| Authors: | Fornari, Edoardo ; Fornari, Daniele ; Grandi, Sebastiano ; Menegatti, Mario ; Hofacker, Charles F. |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 44.2016, 6, p. 658-674
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| Subject: | Migration | Multi-channel retailing | Synergy | Store addition | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Synergie | Internationale Migration | International migration | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-07-2015-0103 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011602520