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~isPartOf:"Advances in advertising research"
~subject:"Marketingmanagement"
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Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010458141
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Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
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ICORIA <16., 2017, Gent>
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2018
Persistent link: https://www.econbiz.de/10011917424
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