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~isPartOf:"Advances in electronic marketing"
~isPartOf:"Bridging the gap between advertising academia and practice"
~subject:"Benutzerschnittstelle"
~type_genre:"Aufsatz im Buch"
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Gaining attention online : do the levels of product involvement and website interactivity matter? : an eye-tracking approach
Palla, Polyxeni Jenny
;
Zotos, Yorgos
- In:
Bridging the gap between advertising academia and practice
,
(pp. 65-78)
.
2017
Persistent link: https://www.econbiz.de/10011539971
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