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~isPartOf:"Advances in entrepreneurial finance : with applications from behavioral finance and economics"
~isPartOf:"Journal of advertising research"
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Neuroscience
14
Neurowissenschaften
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Advertising effects
7
Werbewirkung
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Advertising
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Advances in entrepreneurial finance : with applications from behavioral finance and economics
Journal of advertising research
SpringerLink / Bücher
20
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
14
Psychology & marketing
11
Springer eBook Collection
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Journal of business ethics : JOBE
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Neuroökonomie : Grundlagen - Methoden - Anwendungen
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Analyzing the strategic role of neuromarketing and consumer neuroscience
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BestMasters
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Harvard business review : HBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of management education : a publication of the Organizational Behavior Teaching Society
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Lecture Notes in Information Systems and Organisation
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Recherches économiques de Louvain
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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European research studies
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of management information systems : JMIS
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Journal of management inquiry
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Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
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Journal of retailing and consumer services
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Handbook of research methodologies and design in neuroentrepreneurship
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International journal of consumer studies
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International review of economics : journal of civil economy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of management : JOM
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Management information systems : mis quarterly
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Marketing letters : a journal of research in marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Springer eBook Collection / Business and Management
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The journal of product & brand management
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The social cognitive neuroscience of organizations
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Annals of operations research
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Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
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Edward Elgar E-Book Archive
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1
How moment-to-moment EEG measures enhance ad effectiveness evaluation : peak emotions during branding moments as key indicators
Kolar, Tomaž
;
Batagelj, Zenel
;
Omeragić, Ismir
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 365-381
Persistent link: https://www.econbiz.de/10012813773
Saved in:
2
A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea
;
Russo, Vincenzo
;
Songa, Giulia
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 71-86
Persistent link: https://www.econbiz.de/10012293497
Saved in:
3
The Strata model predicting advertising effectiveness : a neural-network approach enhances predictability of consumer decision making
Reynolds, Thomas J.
;
Phillips, Joan M.
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10012118859
Saved in:
4
How advertisers can keep mobile users engaged and reduce video-ad blocking : best practices for video-ad placement and delivery based on consumer neuroscience measures
Clark, Kimberly Rose
;
Leslie, Kenneth Raj
; …
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10011929127
Saved in:
5
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
6
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
7
How to use neuromeasures to make better advertising decisions : questions practitioners should ask vendors and research priorities for scholars
Kennedy, Rachel
;
Northover, Haydn
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 183-192
Persistent link: https://www.econbiz.de/10011518088
Saved in:
8
Decoding neural responses to emotion in television commercials : an integrative study of self-reporting and fMRI measures
Shen, Feng
;
Morris, Jon D.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011518152
Saved in:
9
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
10
The evolution of neuromarketing research : from novelty to mainstream: how neuro research tools improve our knowledge about advertising
Stipp, Horst
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 120-122
Persistent link: https://www.econbiz.de/10011296271
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