//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advances in services marketing"
~isPartOf:"Journal of business research : JBR"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Business-to-business"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
B-to-B-Marketing
97
Business-to-business marketing
97
Lieferantenmanagement
78
Supplier relationship management
78
Relationship marketing
35
Beziehungsmarketing
34
Salespeople
17
Verkaufspersonal
17
Business-to-business
15
E-commerce
15
Electronic Commerce
15
Selling
15
Verkauf
15
Consumer behaviour
13
Konsumentenverhalten
13
Brand management
11
Markenführung
11
Social Web
11
Social web
11
Digital platform
10
Digitale Plattform
10
B2B
8
B2B marketing
8
Brand image
8
Innovation
8
Markenimage
8
Artificial intelligence
7
Betriebliche Wertschöpfung
7
Customer satisfaction
7
Dark side
7
Digitalisierung
7
Digitization
7
Internet marketing
7
Kundenzufriedenheit
7
Marketingmanagement
7
Online-Marketing
7
Sales performance
7
Value creation
7
Business network
6
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
1
Book section
1
Language
All
English
7
Author
All
Baumgarth, Carsten
1
Benedettini, Ornella
1
Burton, Jamie
1
Clarke, Ann Højbjerg
1
Ehret, Michael
1
Fließ, Sabine
1
Freytag, Per V.
1
Henseler, Jörg
1
Islam, Nazrul
1
Kindström, Daniel
1
Kleinaltenkamp, Michael
1
Kowalkowski, Christian
1
Kristal, Samuel
1
Lim, Weng Marc
1
Lundin, Lisa
1
Mondal, Sandeep
1
Mora Cortez, Roberto
1
Paul, Tripti
1
Perks, Helen
1
Raddats, Chris
1
Rakshit, Sandip
1
Schwabe, Maria
1
Witell, Lars
1
more ...
less ...
Published in...
All
Advances in services marketing
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
88
The journal of business & industrial marketing
47
Journal of business-to-business marketing
23
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of strategic marketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Gabler Edition Wissenschaft
5
Journal of the Academy of Marketing Science
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Business-to-Business-Marketing
3
Handbook of business-to-business marketing
3
Journal of customer behaviour
3
Journal of marketing
3
Journal of marketing communications
3
Lehrbuch
3
Berichte aus der Betriebswirtschaft
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal for international business and entrepreneurship development
2
Journal of marketing analytics : JMA
2
Journal of marketing research : JMR
2
Journal of personal selling & sales management
2
Naše gospodarstvo : NG
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Schriftenreihe angewandtes B2B-Marketing
2
Springer eBook Collection
2
SpringerLink / Bücher
2
Technischer Vertrieb
2
Technological economics
2
The journal of personal selling & sales management : JPSSM
2
Wiley series on marketing management
2
Administrative Sciences : open access journal
1
Advanced digital marketing strategies in a data-driven era
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
2
Transformative marketing in the new normal : a novel practice-scholarly integrative review of
business-to-business
marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
3
An integrated social network marketing metric for
business-to-business
SMEs
Rakshit, Sandip
;
Islam, Nazrul
;
Mondal, Sandeep
;
Paul, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 73-88
Persistent link: https://www.econbiz.de/10013365599
Saved in:
4
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
5
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
6
Characterizing customer experience management in business markets
Witell, Lars
;
Kowalkowski, Christian
;
Perks, Helen
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
Saved in:
7
Customer integration in
business-to-business
-marketing
Kleinaltenkamp, Michael
- In:
Advances in services marketing
,
(pp. 27-48)
.
1997
Persistent link: https://www.econbiz.de/10001297072
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->