//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"American journal of agricultural economics"
~isPartOf:"Journal of current issues and research in advertising"
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising response"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
201
Werbewirkung
201
Consumer behaviour
88
Konsumentenverhalten
88
Advertising
72
Werbung
72
Brand management
30
Markenführung
30
Internet marketing
29
Online-Marketing
29
Brand image
26
Markenimage
26
USA
26
United States
26
Psychology of advertising
24
Werbepsychologie
24
Celebrity endorsement
20
Celebrity-Werbung
20
Emotion
18
Estimation
17
Schätzung
17
Social Web
16
Social web
16
Brand
14
Deutschland
14
Germany
14
Markenartikel
14
Perception
11
Wahrnehmung
11
Theorie
10
Theory
10
advertising
10
Sponsoring
9
Sponsorship
9
Print advertising
8
Printwerbung
8
Marketing management
7
Marketingmanagement
7
Cognition
6
Experiment
6
more ...
less ...
Online availability
All
Undetermined
77
Free
18
Type of publication
All
Article
200
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
171
Aufsatz in Zeitschrift
171
Aufsatz im Buch
29
Book section
29
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
more ...
less ...
Language
All
English
201
Author
All
Kaiser, Harry M.
5
Diehl, Sandra
4
Esch, Franz-Rudolf
4
Terlutter, Ralf
4
Wagner, Udo
4
Chang, Chingching
3
Mueller, Barbara
3
Phillips, Barbara J.
3
Silberer, Günter
3
Weinberg, Peter
3
Wen, Taylor Jing
3
Alston, Julian Mark
2
Bailey, Ainsworth Anthony
2
Bauer, Brittney C.
2
Boeuf, Benjamin
2
Chalfant, James Allen
2
Choi, Yung Kyun
2
Chung, Chanjin
2
Fleck, Nathalie
2
Fraser, Cynthia
2
Gierl, Heribert
2
Holiday, Steven
2
Kinnucan, Henry W.
2
Liu, Donald J.
2
Mau, Gunnar
2
Miao, Yuliang
2
Mishra, Aditya S.
2
Morton, Cynthia R.
2
Mulken, Margot van
2
Piggott, Nicholas E.
2
Pittman, Matthew
2
Richards, Timothy J.
2
Roy, Subhadip
2
Septianto, Felix
2
Taylor, Charles Raymond
2
Adachi, Kenji
1
Aguirre-Rodriguez, Alexandra
1
Ahlert, Dieter
1
Ahn, Hoyoung
1
Akturan, Ulun
1
more ...
less ...
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
American journal of agricultural economics
Journal of current issues and research in advertising
Psychology & marketing
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
184
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
more ...
less ...
Source
All
ECONIS (ZBW)
201
Showing
1
-
10
of
201
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
2
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
3
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
4
Mitigating the vampire effect of using celebrity in advertising : an eye-tracking approach
Chan, Terri H.
;
Chau, Bolton K. H
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 453-472
Persistent link: https://www.econbiz.de/10014444771
Saved in:
5
Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
Saved in:
6
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
7
Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
Saved in:
8
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
9
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
10
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->