//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"American journal of agricultural economics"
~isPartOf:"Journal of current issues and research in advertising"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising response"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
115
Werbewirkung
115
Advertising
56
Werbung
56
Consumer behaviour
47
Konsumentenverhalten
47
Internet marketing
20
Online-Marketing
20
Children
17
Estimation
17
Jugendliche
17
Kinder
17
Schätzung
17
Youth
17
Target group
16
Zielgruppe
16
USA
15
United States
15
Deutschland
12
Germany
12
Social Web
12
Social web
12
Brand management
11
Markenführung
11
Brand image
9
Emotion
9
Markenimage
9
Perception
9
Theorie
9
Theory
9
Wahrnehmung
9
Celebrity endorsement
7
Celebrity-Werbung
7
Fernsehwerbung
7
Television advertising
7
India
6
Indien
6
Netherlands
6
Niederlande
6
Print advertising
6
more ...
less ...
Online availability
All
Undetermined
51
Free
4
Type of publication
All
Article
115
Type of publication (narrower categories)
All
Article in journal
85
Aufsatz in Zeitschrift
85
Aufsatz im Buch
29
Book section
29
Language
All
English
115
Author
All
Kaiser, Harry M.
5
Chan, Kara
4
Diehl, Sandra
4
Ng, Yu Leung
4
Terlutter, Ralf
4
Esch, Franz-Rudolf
3
Mueller, Barbara
3
Silberer, Günter
3
Weinberg, Peter
3
Wen, Taylor Jing
3
Alston, Julian Mark
2
Chalfant, James Allen
2
Chung, Chanjin
2
Holiday, Steven
2
Kinnucan, Henry W.
2
Liu, Donald J.
2
Miao, Yuliang
2
Mulken, Margot van
2
Pelsmacker, Patrick de
2
Phau, Ian
2
Phillips, Barbara J.
2
Piggott, Nicholas E.
2
Pittman, Matthew
2
Richards, Timothy J.
2
Roy, Subhadip
2
Abbasi, Amir Zaib
1
Adachi, Kenji
1
Ahlert, Dieter
1
Ahn, Hoyoung
1
Anyukhina, Irina
1
Araújo, Elton Gean
1
Bae, Mikyeung
1
Bambauer, Silke
1
Bargh, Danielle
1
Bellotto, Massimo
1
Belobrovkina, Evgeniia
1
Ben Saad, Sihem
1
Bennett, Delancy
1
Bergen, Geertje van
1
Bertolotti, Mauro
1
more ...
less ...
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
American journal of agricultural economics
Journal of current issues and research in advertising
Young consumers : insight and ideas for responsible marketers
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
184
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
more ...
less ...
Source
All
ECONIS (ZBW)
115
Showing
1
-
10
of
115
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Mitigating the vampire effect of using celebrity in advertising : an eye-tracking approach
Chan, Terri H.
;
Chau, Bolton K. H
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 453-472
Persistent link: https://www.econbiz.de/10014444771
Saved in:
2
Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
Saved in:
3
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
4
Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
Saved in:
5
No one optimal way to measure people's attitudes? : preferred length of scales in advertising research
Yoon, Gunwoo
- In:
Journal of current issues and research in advertising
45
(
2024
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10014514647
Saved in:
6
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
7
Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Lou, Chen
;
Taylor, Charles Robert
;
Zhou, Xuan
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 60-87
Persistent link: https://www.econbiz.de/10014234467
Saved in:
8
Using marketing frameworks to predict the effects of e-cigarette commercials on youth
Pike, James Russell
;
Miller, Stephen
;
Cappelli, Christopher
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10014302255
Saved in:
9
Generation Z's response to the virtual reality advertising in China
Yu, Bin
;
Fan, Fei
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 367-377
Persistent link: https://www.econbiz.de/10014302729
Saved in:
10
Generation Z response toward sponsorship disclosure on Instagram : where do they look? what do they perceive? how do they act?
Rocha, Patrícia Ianelli
;
Lourenção, Marina Toledo de …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 445-467
Persistent link: https://www.econbiz.de/10014302748
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->