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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
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Consumer behaviour
33
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33
Advertising effects
8
Werbewirkung
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Estimation
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Schätzung
7
Preismanagement
6
Pricing strategy
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Gierl, Heribert
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,897
International journal of consumer studies
759
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
SpringerLink / Bücher
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
33
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1
Real-time decision support promotes pro-environmental behavior
Bregulla, Daniel
- In:
Die Unternehmung : Swiss journal of business research …
76
(
2022
)
3
,
pp. 298-314
Persistent link: https://www.econbiz.de/10013334629
Saved in:
2
Improving pricing scope through consumers' construal level : evidence based on consumers' willingness-to-pay ranges
Isaak, Karina
;
Wilken, Robert
;
Dost, Florian
;
Bürgin, David
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 365-383
Persistent link: https://www.econbiz.de/10012390045
Saved in:
3
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
4
A dynamic perspective on consumers' price fairness perception : empirical evidence from the airline industry
Friesen, Mark
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 403-425
Persistent link: https://www.econbiz.de/10012390051
Saved in:
5
Effects of price promotions on purchase intentions in post-promotion periods
Bambauer-Sachse, Silke
;
Massera, Laura
- In:
Die Unternehmung : Swiss journal of business research …
72
(
2018
)
2
,
pp. 126-145
Persistent link: https://www.econbiz.de/10011871317
Saved in:
6
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
Saved in:
7
Impression management in the sharing economy : understanding the effect of response strategy to negative reviews
Abramova, Olʹga
;
Krasnova, Hanna
;
Shavanova, Tetiana
; …
- In:
Die Unternehmung : Swiss journal of business research …
70
(
2016
)
1
,
pp. 58-73
Persistent link: https://www.econbiz.de/10011668179
Saved in:
8
Swissness communication and its impact on consumer-brand relationships
Bruhn, Manfred
;
Batt, Verena
- In:
Die Unternehmung : Swiss journal of business research …
69
(
2015
)
2
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011294571
Saved in:
9
Markenkommunikation auf Social Media-Plattformen : Anforderungen aus Konsumentensicht und deren Einfluss auf Zielgrössen des Markenmanagements
Bruhn, Manfred
;
Schäfer, Daniela B.
;
Schoenmüller, Verena
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
1
,
pp. 64-84
Persistent link: https://www.econbiz.de/10009528926
Saved in:
10
Werbung mit Knappheitssignalen : die Rolle des Typs des Signals, der Produktkategorie und der Sachargumente
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
64
(
2010
)
2
,
pp. 137-165
Persistent link: https://www.econbiz.de/10003982536
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