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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Health marketing quarterly"
~subject:"Prospect theory"
~type_genre:"Aufsatz in Zeitschrift"
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Prospect theory
Advertising effects
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Advertising
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26
Konsumentenverhalten
26
Arzneimittel
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Prospect Theory
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Shen, Fuyuan
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Biswas, Saswata Narayan
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Kong, Ying
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Mishra, Debiprasad
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Modi, Pratik
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Health marketing quarterly
Journal of business research : JBR
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of promotion management : innovations in planning and applied research
3
Journal of social marketing : JSOCM
3
Psychology & marketing
3
Tourism management : research, policies, practice
3
European journal of marketing : EJM
2
International journal of hospitality management
2
International review on public and non-profit marketing
2
Journal of marketing communications
2
The journal of applied business research
2
Australian journal of management
1
Electronic commerce research
1
EuroMed journal of business
1
International journal of diplomacy and economy
1
International journal of management, economics and social sciences : IJMESS
1
International journal of nonprofit & voluntary sector marketing
1
Journal of advertising research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising : JCIRA
1
Journal of electronic commerce research : JECR
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of managerial issues : JMI
1
Journal of marketing
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Management communication quarterly : an international journal
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
The journal of consumer marketing
1
The journal of product & brand management
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism review
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1
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
2
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
3
Designing messages for fluorosis mitigation behavior change : role of message framing and perceived risk
Mohanty, Nilamadhab
;
Biswas, Saswata Narayan
;
Mishra, …
- In:
Health marketing quarterly
35
(
2018
)
4
,
pp. 280-297
Persistent link: https://www.econbiz.de/10011979393
Saved in:
4
The effects of message framing and risk perceptions for HPV vaccine campaigns : focus on the role of regulatory fit
Park, Sun-young
- In:
Health marketing quarterly
29
(
2012
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10009713292
Saved in:
5
Impact of locus of control on health message effectiveness
Kong, Ying
;
Shen, Fuyuan
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10009410495
Saved in:
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