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~isPartOf:"Advertising and consumer psychology"
~isPartOf:"European journal of marketing : EJM"
~type_genre:"Case study"
~type_genre:"Konferenzschrift"
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Consumer behaviour
4
Konsumentenverhalten
4
Customer value
2
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2
Beziehungsmarketing
1
Cognition
1
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Golik Klanac, Nataša
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Herr, Paul M.
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Kardes, Frank R.
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Lowrey, Tina M.
1
Nantel, Jacques
1
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1
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
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Advertising and consumer psychology
European journal of marketing : EJM
SpringerLink / Bücher
13
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Research
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Marketing theory and applications
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Premier reference source
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Research in consumer behavior
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Consumer culture theory
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European Advertising Academy
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Journal of food products marketing
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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AMA educators' proceedings
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Anthropology and business
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Building corporate identity, image and reputation in the digital era
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Developments in marketing science: proceedings of the Academy of Marketing Science
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Digital and social media marketing : a results-driven approach
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International journal of business innovation and research
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
4
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1
Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
Saved in:
2
Types of linkages between service characteristics and customer consequences
Golik Klanac, Nataša
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10009535031
Saved in:
3
Brick & mortar shopping in the 21st century
Lowrey, Tina M.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003451769
Saved in:
4
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
Saved in:
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