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~isPartOf:"Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference"
~isPartOf:"Journal of advertising research"
~language:"eng"
~subject:"Consumer behaviour"
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Consumer behaviour
Werbepsychologie
21
Psychology of advertising
20
Advertising effects
17
Werbewirkung
17
Konsumentenverhalten
7
Werbung
5
Advertising
4
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Chicago <Ill., 1983>
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Allsop, Dee T.
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Bao, Yeqing
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Choi, Jieun
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Coyle, James R.
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Hoskins, James A.
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Kim, Hyuksoo
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Lee, Doo-Hee
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Scott, Amy
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Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
Journal of advertising research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Psychology & marketing
18
International journal of advertising : the review of marketing communications
13
Journal of business research : JBR
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
11
Journal of advertising : official publication of the American Academy of Advertising
10
International journal of advertising : the quarterly review of marketing communications
7
Journal of marketing communications
6
Journal of retailing and consumer services
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing letters : a journal of research in marketing
4
European journal of marketing : EJM
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing theory and practice
3
Journal of promotion management : JPM
3
Marketing and consumer psychology series
3
The evolution of brands : from signals of quality to storehouses of trust
3
Administrative Sciences : open access journal
2
Faculty & research / Insead : working paper series
2
Health marketing quarterly
2
INSEAD Business School Research Paper
2
Journal of business and psychology
2
Journal of consumer marketing
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
NBER Working Paper
2
NBER working paper series
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
The journal of brand management : an international journal
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
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ECONIS (ZBW)
7
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1
Do resonant advertisements resonate with consumers? : the interaction of wordplay, regulatory focus, and need for cognition and its impact on persuasion
Choi, Jieun
;
Taylor, Charles Raymond
;
Lee, Doo-Hee
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10011707661
Saved in:
2
How far is too far? : the antecedents of offensive advertising in modern China
Prendergast, Gerard
;
Cheung, Wah-leung
;
West, Douglas C.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 484-495
Persistent link: https://www.econbiz.de/10003797945
Saved in:
3
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Saved in:
4
Creating new brand names : effects of relevance, connotation, and pronunciation
Bao, Yeqing
;
Shao, Alan T.
;
Rivers, Drew
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003689053
Saved in:
5
Word of mouth : a new advertising discipline
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003613588
Saved in:
6
Reconsidering models of influence : the relationship between consumer social networks and word-of-mouth effectiveness
Smith, Ted
;
Coyle, James R.
;
Lightfoot, Elizabeth
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10003613599
Saved in:
7
Word-of-mouth research : principles and applications
Allsop, Dee T.
;
Bassett, Bryce R.
;
Hoskins, James A.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 398-411
Persistent link: https://www.econbiz.de/10003614046
Saved in:
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